Walton, the country’s leading brand of electrical, electronics, automobile and home appliance products, has been honored with the ‘Best Brand Award-2015’ for the third consecutive year in refrigerator category.
SM Zahid Hasan, executive director (HRM and admin) of Walton, received the award at a function organized by Bangladesh Brand Forum (BBF) and world’s leading brand research organization Millward Brown at Radisson Blue Water Garden hotel in the capital on Saturday night.
Nazrul Islam Sarkar, Walton executive director, Mahmudul Haque, director (HRM and admin), and Firoj Alam, deputy director (PR and media) were also present.
The award was given on base of survey and research on consumers.
This year the award winners in different categories include:
Top 10 Brands
Ranking
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Local Top 10 Brands
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Overall Top 10 Brands
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1
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SYMPHONY
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FAIR & LOVELY
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2
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RADHUNI MASALA
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RUPCHANDA FORTIFIED SOYABEAN OIL
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3
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TEER REFINED SOYABEAN OIL
|
HORLICKS
|
4
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SUPER FRESH SOYABEAN OIL
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SYMPHONY
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5
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WALTON REFRIGERATOR
|
GRAMEENPHONE
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6
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COCOLA NOODLES
|
LUX
|
7
|
MILK VITA
|
RADHUNI MASALA
|
8
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WALTON TV
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TEER REFINED SOYABEAN OIL
|
9
|
TEER ATTA MAIDA SUZI
|
BANGLALINK
|
10
|
SANDALINA SANDAL SOAP
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PARACHUTE ADVANSED
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Special Recognition Awards
AWARD
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WINNER
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DESCRIPTION
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Best New Comer Brand 2015
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SAMSUNG
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This award recognizes the brand that has been the best new entrant in the award ranking. Couple of new brands has entered into the top 30 ranking this year. Among them, it is the brand that has been able to secure a very strong position in its first entry in the award ranking.
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Most Improved Brand 2015
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BANGLALINK
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This new category recognizes the brand that had the highest upward shift in ranking as compared to last year in the overall Top 30 brands. 14 out of the top 30 brands have improved their ranks over last year.
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Most Consistent Brand 2015
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LUX
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This new category recognizes the brand that stayed the most consistent over the years in the overall Top 30 ranking. Over the last 6 years, the winner of this award has always stayed in the top 10 ranking.
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Most Improved Category 2015
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MOBILE PHONE NETWORK
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Among the 35 categories surveyed this year, 1 category stood out as being the most improved this year. Majority of the brands in this category has not only improved their ranks this year, but has improved by big margin.
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